I first came across this track on BBC Radio's Introducing London show. Strong Asian Mothers are a 3-piece act, compromised of Amer, Kalim and Josh, who have been playing in various bands together since childhood. It sounds like they have found their their true identities now, as it is quite clear what Strong Asian Mothers are; an electronic pop act, who utilise elements from trap and hip-hop, with interesting vocal melodies. To play the lazy comparison game when I hear their tracks I can hear elements of Rustie (trap-style drum rhythms and an at times euphoric sound), Django Django (the melodious singing accompanying the beats) and Yeasayer (the worldly style vibe).
Their latest effort is called Out of Love, and is taken from a forthcoming EP called Lynx Africa. The first thing that grabs you is the insistent keyboard/organ melody at the start. There's something retro about the sound used, and then it's combined with a verse that is sung in a tone that manages to convey the feeling of lost love, which seems to be the theme of the song. It's sung at quite a rapid rhythm, complimenting the trap-influenced drum beat really well. I love the way this is then juxtaposed with the chorus which only contains the words "Out of Love", but harmonised in a beautiful way and it's like the rapid delivery of the verse resolves into the beautiful chorus. When the breakdown happens about 2 minutes in, it works to an amazing extent.
This tune performs a great trick into thinking that you have heard a long track, but it in fact clocks in at the radio friendly format of 3:24. I think this is due to the range of ideas that are displayed throughout it. It certainly doesn't feel rushed and there are a wide range of influences to dissect before you come to the conclusion of whom Strong Asian Mothers are. In conclusion what they are at the end of the day is an act well worth keeping your eye on!
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